Locally Owned & Operated Multi Location HVAC Company

Targeted Video | Display | Full-Funnel Growth


The Challenge

Our Client needed to drive sustained brand awareness, increase demand, and convert interest into real business growth across both paid and organic channels. The focus wasn’t just exposure, it was ensuring that advertising activity translated into measurable consumer action.


The E.A.G. Approach

From February through November 2025, E.A.G. executed a full-funnel strategy designed to build awareness at scale while supporting long-term organic growth. The approach included:

Targeted video to drive top-of-funnel awareness

Display campaigns to reinforce messaging and maintain visibility

Alignment between paid media and organic performance

Ongoing optimization focused on audience behavior and intent

The strategy was built to ensure consumers exposed to ads actively sought out this company’s products and services.


The Results

Campaign performance showed strong engagement and conversion activity:

2,275,000 impressions delivered

2,322 clicks generated

2,113 conversions, indicating strong post-exposure intent

Year-over-year analytics (January–December 2025 vs. 2024) demonstrated significant growth across key metrics:

+221% total users

+229% new users

+38% returning users

+70% increase in total events

Traffic source growth highlighted the impact of the media strategy:

Direct Traffic

+82% total users

+84% new users

+14% returning users

Organic Search

+60% total users

+59% new users

+50% returning users

+35% increase in events


Additional highlights:

Organic video was the #1 traffic source for the year

Display was the #2 source, increasing 7,500% year-over-year

Over 40,000 organic users driven by video and display exposure

Media efforts contributed to a 25% year-over-year increase in business


Why It Worked

By pairing high-reach video and display with a strategy designed to influence organic behavior, E.A.G. helped our client turn awareness into action. Consumers who saw the ads didn’t just engage, they actively searched for and returned to the brand, driving meaningful and sustained business growth.

Interior of a furniture store displaying various sofas, chairs, and decor under bright lighting.

Multi Location, Long Island NY Furniture Client

By E.A.G. • January 7, 2026
Multi-Location Strategy | Vendor Management | Full-Funnel Alignment The Challenge Our client operates multiple locations offering a wide range of products from newborn and family essentials to high-end designer furnishings. Each store serves a different audience, carries different product priorities, and requires its own voice, strategy, and measurement. The challenge was maintaining local relevance at the store level while ensuring a cohesive brand message across all locations and channels. The E.A.G. Approach E.A.G. treated each location as its own individual entity while maintaining a unified overarching strategy. The approach included: Store-specific campaigns with tailored creative, messaging, and targeting Unique audience strategies aligned to each location’s product mix Independent tracking and measurement at the store level Centralized oversight of all marketing and advertising partners In addition, E.A.G. acted as the quarterback across all vendor relationships, coordinating efforts across: Paid advertising Marketing strategy Social media Website management SEO This ensured every partner was aligned, accountable, and working toward the same goals. The Results By combining localized execution with centralized strategy and oversight, our client achieved: Clear differentiation between store locations without brand fragmentation Stronger alignment between paid media, organic efforts, and in-store messaging Improved consistency in creative and customer experience A simplified decision-making process for leadership Most importantly, the brand gained a single point of accountability, allowing all partners to move in the same direction. Why It Worked Multi-location brands don’t fail because of effort, they fail because of misalignment. By acting as the vendor management resource, E.A.G. ensured every tactic, partner, and platform supported a cohesive strategy while still honoring the unique needs of each store.
Shopping cart in a grocery store aisle, shelves filled with packaged foods.

Multi-Location, Multi-Generational Convenience Store

By E.A.G. • January 7, 2026
Branding Strategy | Foot Traffic Attribution | Budget Reallocation | Strategic Consulting The Challenge Our Client needed to shift from a traditional, evenly distributed media approach to a smarter strategy focused on incremental revenue and foot traffic. With multiple locations and varying store performance, the challenge was identifying where dollars were working — and where they needed to be reallocated. The E.A.G. Approach E.A.G. partnered closely with Heritage’s leadership team and their Fractional CFO to build a dynamic, performance-driven media strategy. The approach included: Reallocating marketing and advertising funds toward brand awareness with measurable foot traffic impact Implementing foot traffic attribution to connect media exposure to in-store visits Bi-weekly working sessions to review store-level performance, revenue trends, and growth opportunities Actively shifting impressions and budget to underperforming locations to drive improvement Aligning all stakeholders around data-driven decision-making The strategy was designed to be flexible, accountable, and responsive in real time. The Results From April through December 2025, E.A.G. delivered consistent, scalable in-store impact across the Heritage’s footprint: 140,000+ confirmed foot traffic conversions Approximately 15,000 conversions per month Roughly 500 in-store visits per day An average of 17 additional customers per store, per day across 30 locations Most importantly, reallocating spend to underperforming stores resulted in immediate and consistent growth, observed by all parties involved. Why It Worked By treating media as a living strategy not a fixed plan, E.A.G. helped our client turn branding investment into measurable in-store results. Regular collaboration, transparent reporting, and the ability to shift dollars quickly ensured every location had the opportunity to grow. This partnership transformed marketing from a static expense into a scalable driver of foot traffic and incremental revenue.
Person in overalls installing a screen in a window frame outdoors.

Family Owned & Operated Window, Roofing & Siding Company

By E.A.G. • January 7, 2026
Video Strategy | Geographic Expansion | Strategic Consulting The Challenge Our Partnership initially began with a limited media approach including small geographic coverage and traditional print advertising. While the brand had demand potential, the strategy lacked scale, clarity, and a data-driven roadmap for growth. The goal evolved quickly: move beyond running ads and build a smarter, more accountable growth strategy tied directly to leads and booked jobs. The E.A.G. Approach E.A.G.’s relationship with our client began with paid media execution and rapidly evolved into a strategic partnership. Key shifts included: Transitioning away from underperforming channels (social) Refocusing investment on high-impact video tactics Dialing geography down to high-performing regions across New Jersey, the Shore, and Pennsylvania Expanding spend strategically after analyzing real performance data Collaborating with other vendors to align efforts under one clear plan Every adjustment was made step-by-step, grounded in raw numbers, performance trends, and business outcomes, not assumptions.  The Results Campaign performance delivered scale, engagement, and measurable business impact: 6,533,000 total impressions 5,566 clicks 4,551 conversions November Year-over-Year Performance: +617% total users +738% new users +231% returning users +681% sessions +652% engagement Full-Year Analytics (2025 vs. 2024): +224% total users +137% new users +82% returning users +167% increase in event counts +43% organic search users +521% increase in direct traffic Lead growth was equally strong: Leads up 328% year-over-year Business Impact Beyond digital performance, the strategy directly influenced revenue-driving outcomes: 2024 total jobs: 1,324 2025 jobs booked: 1,720 — a significant increase year over year. Even with September bookings flat year-over-year, incremental growth across the year drove meaningful gains Why It Worked What started as a paid media relationship quickly became a strategic partnership. By digging into the data, aligning media decisions with real business metrics, and evolving the strategy over time, E.A.G. helped our client move from running ads to building a sustainable growth engine.