Multi Location, Long Island NY Furniture Client

Branding Strategy | Foot Traffic Attribution | Budget Reallocation | Strategic Consulting The Challenge Our Client needed to shift from a traditional, evenly distributed media approach to a smarter strategy focused on incremental revenue and foot traffic. With multiple locations and varying store performance, the challenge was identifying where dollars were working — and where they needed to be reallocated. The E.A.G. Approach E.A.G. partnered closely with Heritage’s leadership team and their Fractional CFO to build a dynamic, performance-driven media strategy. The approach included: Reallocating marketing and advertising funds toward brand awareness with measurable foot traffic impact Implementing foot traffic attribution to connect media exposure to in-store visits Bi-weekly working sessions to review store-level performance, revenue trends, and growth opportunities Actively shifting impressions and budget to underperforming locations to drive improvement Aligning all stakeholders around data-driven decision-making The strategy was designed to be flexible, accountable, and responsive in real time. The Results From April through December 2025, E.A.G. delivered consistent, scalable in-store impact across the Heritage’s footprint: 140,000+ confirmed foot traffic conversions Approximately 15,000 conversions per month Roughly 500 in-store visits per day An average of 17 additional customers per store, per day across 30 locations Most importantly, reallocating spend to underperforming stores resulted in immediate and consistent growth, observed by all parties involved. Why It Worked By treating media as a living strategy not a fixed plan, E.A.G. helped our client turn branding investment into measurable in-store results. Regular collaboration, transparent reporting, and the ability to shift dollars quickly ensured every location had the opportunity to grow. This partnership transformed marketing from a static expense into a scalable driver of foot traffic and incremental revenue.

Video Strategy | Geographic Expansion | Strategic Consulting The Challenge Our Partnership initially began with a limited media approach including small geographic coverage and traditional print advertising. While the brand had demand potential, the strategy lacked scale, clarity, and a data-driven roadmap for growth. The goal evolved quickly: move beyond running ads and build a smarter, more accountable growth strategy tied directly to leads and booked jobs. The E.A.G. Approach E.A.G.’s relationship with our client began with paid media execution and rapidly evolved into a strategic partnership. Key shifts included: Transitioning away from underperforming channels (social) Refocusing investment on high-impact video tactics Dialing geography down to high-performing regions across New Jersey, the Shore, and Pennsylvania Expanding spend strategically after analyzing real performance data Collaborating with other vendors to align efforts under one clear plan Every adjustment was made step-by-step, grounded in raw numbers, performance trends, and business outcomes, not assumptions.  The Results Campaign performance delivered scale, engagement, and measurable business impact: 6,533,000 total impressions 5,566 clicks 4,551 conversions November Year-over-Year Performance: +617% total users +738% new users +231% returning users +681% sessions +652% engagement Full-Year Analytics (2025 vs. 2024): +224% total users +137% new users +82% returning users +167% increase in event counts +43% organic search users +521% increase in direct traffic Lead growth was equally strong: Leads up 328% year-over-year Business Impact Beyond digital performance, the strategy directly influenced revenue-driving outcomes: 2024 total jobs: 1,324 2025 jobs booked: 1,720 — a significant increase year over year. Even with September bookings flat year-over-year, incremental growth across the year drove meaningful gains Why It Worked What started as a paid media relationship quickly became a strategic partnership. By digging into the data, aligning media decisions with real business metrics, and evolving the strategy over time, E.A.G. helped our client move from running ads to building a sustainable growth engine.