Multi-Location, Multi-Generational Convenience Store

Multi-Location Strategy | Vendor Management | Full-Funnel Alignment The Challenge Our client operates multiple locations offering a wide range of products from newborn and family essentials to high-end designer furnishings. Each store serves a different audience, carries different product priorities, and requires its own voice, strategy, and measurement. The challenge was maintaining local relevance at the store level while ensuring a cohesive brand message across all locations and channels. The E.A.G. Approach E.A.G. treated each location as its own individual entity while maintaining a unified overarching strategy. The approach included: Store-specific campaigns with tailored creative, messaging, and targeting Unique audience strategies aligned to each location’s product mix Independent tracking and measurement at the store level Centralized oversight of all marketing and advertising partners In addition, E.A.G. acted as the quarterback across all vendor relationships, coordinating efforts across: Paid advertising Marketing strategy Social media Website management SEO This ensured every partner was aligned, accountable, and working toward the same goals. The Results By combining localized execution with centralized strategy and oversight, our client achieved: Clear differentiation between store locations without brand fragmentation Stronger alignment between paid media, organic efforts, and in-store messaging Improved consistency in creative and customer experience A simplified decision-making process for leadership Most importantly, the brand gained a single point of accountability, allowing all partners to move in the same direction. Why It Worked Multi-location brands don’t fail because of effort, they fail because of misalignment. By acting as the vendor management resource, E.A.G. ensured every tactic, partner, and platform supported a cohesive strategy while still honoring the unique needs of each store.

Video Strategy | Geographic Expansion | Strategic Consulting The Challenge Our Partnership initially began with a limited media approach including small geographic coverage and traditional print advertising. While the brand had demand potential, the strategy lacked scale, clarity, and a data-driven roadmap for growth. The goal evolved quickly: move beyond running ads and build a smarter, more accountable growth strategy tied directly to leads and booked jobs. The E.A.G. Approach E.A.G.’s relationship with our client began with paid media execution and rapidly evolved into a strategic partnership. Key shifts included: Transitioning away from underperforming channels (social) Refocusing investment on high-impact video tactics Dialing geography down to high-performing regions across New Jersey, the Shore, and Pennsylvania Expanding spend strategically after analyzing real performance data Collaborating with other vendors to align efforts under one clear plan Every adjustment was made step-by-step, grounded in raw numbers, performance trends, and business outcomes, not assumptions.  The Results Campaign performance delivered scale, engagement, and measurable business impact: 6,533,000 total impressions 5,566 clicks 4,551 conversions November Year-over-Year Performance: +617% total users +738% new users +231% returning users +681% sessions +652% engagement Full-Year Analytics (2025 vs. 2024): +224% total users +137% new users +82% returning users +167% increase in event counts +43% organic search users +521% increase in direct traffic Lead growth was equally strong: Leads up 328% year-over-year Business Impact Beyond digital performance, the strategy directly influenced revenue-driving outcomes: 2024 total jobs: 1,324 2025 jobs booked: 1,720 — a significant increase year over year. Even with September bookings flat year-over-year, incremental growth across the year drove meaningful gains Why It Worked What started as a paid media relationship quickly became a strategic partnership. By digging into the data, aligning media decisions with real business metrics, and evolving the strategy over time, E.A.G. helped our client move from running ads to building a sustainable growth engine.