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Banner Ads... They Are So Outdated, Aren't They?



In today’s marketing and advertising, there are many ways in which you can efficiently advertise for your business. While some people feel banner ads are outdated or do not provide results. Banner Ads can be a very useful marketing and advertising tool for your business.


Businesses use banner ads for several reasons, as they offer numerous benefits and serve various marketing objectives.


Here are some of the key reasons why businesses use banner ads:


Increase Brand Awareness: Banner ads help businesses increase their brand visibility by displaying their ads across various websites and platforms.


Drive Traffic to Websites: Banner ads can be used to drive traffic to a business's website or specific landing pages. By enticing users with compelling ad creatives and messaging, businesses can encourage clicks and visits to their online properties.


Generate Leads and Conversions: Banner ads are effective at capturing the attention of potential customers and encouraging them to take action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase.


Targeted Advertising: Banner ads offer sophisticated targeting options that allow businesses to reach their desired audience based on demographics, interests, behaviors, and other factors. This precision targeting ensures that ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion.


Retargeting: Banner ads can be used for retargeting purposes, targeting users who have previously visited a business's website but haven't completed a desired action, such as making a purchase. By staying top-of-mind and re-engaging these users with relevant ads, businesses can increase their chances of conversion.


Cost-Effective Advertising: Banner ads can be a cost-effective advertising option, especially compared to traditional forms of advertising such as TV or print ads. With pay-per-click (PPC) or pay-per-impression (CPM) pricing models, businesses can control their advertising spend and optimize their campaigns for maximum ROI.


Trackable and Measurable Results: Banner ads provide detailed analytics and insights that allow businesses to track the performance of their campaigns in real-time. Metrics such as impressions, clicks, conversions, and ROI can be monitored and analyzed to optimize campaigns for better results.


Expected click-through rates (CTRs) for display ads can vary significantly depending on factors such as the industry, ad placement, targeting, ad creatives, and more. However, industry benchmarks suggest that the average CTR for display ads across all industries is around 0.35%.


However, it's important to note that this figure can fluctuate widely, with some campaigns achieving much higher CTRs and others performing below average.


Effective targeting, compelling ad creatives, and relevant messaging are key factors in achieving higher CTRs in display ad campaigns.


The average cost per thousand impressions (CPM) for banner ads can vary significantly depending on various factors such as the industry, ad placement, ad format, targeting options, and the overall quality of the ad inventory. However, industry benchmarks suggest that the average CPM for banner ads typically ranges from $1 to $10.


Some factors that can influence the CPM of banner ads include:


Industry: Certain industries may have higher competition for ad space, leading to higher CPM rates. For example, industries such as finance, insurance, and healthcare tend to have higher CPM rates compared to others.


Ad Placement: The location of the banner ad on a webpage or within a mobile app can affect its CPM. Ads placed in prime locations, such as above-the-fold or in high-traffic areas, typically command higher CPM rates.


Ad Format: Different ad formats may have different CPM rates. Rich media and video ads, for example, usually have higher CPM rates compared to static banner ads.


Targeting Options: Highly targeted ads that reach specific demographics or geographies may have higher CPM rates compared to ads with broader targeting.


Ad Quality: The quality and relevance of the ad creative can impact its performance and, consequently, its CPM rate. Well-designed, engaging ads are more likely to command higher CPM rates.


Platform: The platform or ad network through which the banner ad is being served can also influence its CPM rate. Some platforms may have higher fees or commissions, affecting the overall CPM.


It's essential for advertisers to monitor their campaigns closely and optimize their targeting, ad creatives, and bidding strategies to achieve the best possible CPM rates and overall campaign performance. Additionally, it's worth noting that CPM rates may fluctuate over time due to changes in market conditions, seasonality, and other factors.


While looking at different ways to market and advertise your business, do not overlook banner ads. If campaigns are set up properly, expectations are reasonable, and your willing to allow time for the campaign to continually be optimized. Banner Ads can truly assist in reaching your business goals.


E.A.G. Advertising prides itself on being a part of your business. E.A.G. advertising is not your “normal” advertising agency. We do not have a one size fits all approach nor do we play by the established rules. We are your business partner and ALWAYS do what is best for you and your business.


Contact E.A.G. Advertising to learn how E.A.G. can assist your business reach your goals!


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