top of page

Is a "large" agency really what your business needs?

George Ennis

Choosing between a “small” agency and a “larger agency” for marketing and advertising depends on a business's specific needs, goals, and priorities. While many agencies can assist your business with reaching your goals, it is important to understand how your business might fit into the scheme of the agency.


If working with a “small” agency or a “large” agency is a decision you do want to make for your business, take the time to truly understand how your business will be treated. In today’s digital world, “smaller” agencies have the same ability as the “larger” agencies to assist any size business.


Here are some key reasons why a business might choose to work with a “small” agency:


Personalized Attention

  • Closer Relationships: Small agencies typically have fewer clients, which allows them to provide more one-on-one attention. Clients often work directly with senior-level staff or even the agency owners.

  • Customized Strategies: Small agencies often tailor their services to the specific needs of each client, avoiding a one-size-fits-all approach.


Agility and Flexibility

  • Faster Decision-Making: Small agencies tend to have less bureaucratic red tape, allowing for quicker turnarounds on campaigns and adjustments.

  • Adaptability: They are often more willing to experiment and pivot strategies when necessary to meet client goals.


Creative Innovation

  • Fresh Perspectives: Small agencies often bring unique and out-of-the-box ideas, as they may rely on creativity rather than extensive resources to stand out.

  • Focus on Results: Without the resources of larger agencies, small agencies often prioritize impactful and measurable outcomes to prove their worth.


Specialization

  • Niche Expertise: Many small agencies focus on specific industries, platforms, or marketing disciplines, offering deep knowledge and tailored solutions.

  • Hands-On Expertise: Teams in smaller agencies are often highly skilled and experienced, directly handling client work instead of delegating them to junior staff.

  

Stronger Accountability

  • Stakeholder Involvement: Because small agencies depend on client retention and word-of-mouth referrals, they are often more invested in delivering results and maintaining strong relationships.

  • Transparency: Smaller teams tend to foster open communication, making it easier for clients to stay informed about progress and challenges.


Community Connection

  • Local Insight: Small agencies often have strong ties to their local communities and understand regional markets better, which can be beneficial for localized campaigns.

  • Supportive Partnerships: Working with a small agency can feel more like a partnership than a transaction, fostering a collaborative and supportive environment.


Local Market Expertise

  • Deep Community Knowledge: Small agencies often have strong ties to the region, giving them an intimate understanding of local culture, preferences, and trends.

  • Geographic Relevance: They know the nuances of the area, such as what resonates with the local audience, seasonal buying habits, and community-driven initiatives.

  • Established Networks: Small agencies are likely connected with local media outlets, influencers, and event organizers, which can amplify a regionally focused campaign.


Personalized Service

  • Hands-On Approach: Regional businesses often get one-on-one attention from senior team members who are genuinely invested in their success.

  • Tailored Solutions: Small agencies can create marketing strategies that reflect the unique characteristics of a specific town, city, or region, ensuring the message feels authentic to the audience.


Cost-Effectiveness

  • Affordable Pricing: Small agencies generally operate with lower overheads and can offer more budget-friendly packages tailored to smaller businesses.

  • Prioritized Efforts: Regional businesses are often a key client for small agencies, ensuring their budget is used effectively without being overshadowed by larger accounts.

 

Agility and Flexibility

  • Quick Response Times: Small agencies can pivot quickly to address regional trends or unexpected events that might impact the business.

  • Adaptable Campaigns: They can modify campaigns to reflect local developments, such as festivals, weather patterns, or news events.


Focus on Relationship Building

  • Stronger Partnerships: With a smaller client base, these agencies are often more invested in fostering long-term relationships rather than treating businesses as one-off projects.

  • Collaborative Approach: Small agencies often work closely with regional businesses to ensure campaigns align with their values and goals.


A business might choose to work with a “larger” agency over a “smaller” one for several reasons, depending on its goals, budget, and specific needs.


Here are some key advantages of working with a larger agency:


Comprehensive Resources and Expertise

  • Specialized Talent: Larger agencies often have a wider range of specialists (e.g., SEO experts, graphic designers, media planners, content creators) who can handle complex, multi-faceted campaigns.

  • Access to Technology: They typically invest in cutting-edge tools, software, and analytics platforms that smaller agencies may not afford.


Scalability and Capacity

  • Ability to Handle Large Campaigns: Larger agencies are better equipped to handle extensive projects or campaigns that require significant manpower.

  • Global Reach: Many larger agencies have international offices or partnerships, which can be valuable for businesses looking to expand globally.


Established Processes

  • Proven Systems: Larger agencies usually have well-defined workflows, quality assurance processes, and strategies that come from years of experience.

  • Consistency: Their ability to manage multiple projects and maintain consistent quality is often a strength.


 Industry Influence

  • Reputation: Being associated with a high-profile agency can boost a brand’s credibility.

Breadth of Experience

  • Diverse Portfolio: Larger agencies often work with a variety of industries and brands, providing them with a broader perspective and innovative ideas.

  • Case Studies and Proven Results: They can often demonstrate success across many campaigns, making their capabilities more trustworthy.


Risk Mitigation

  • Backup Resources: With more staff and infrastructure, larger agencies can address unexpected challenges or replace team members without compromising project timelines.


However, it’s important to note that these advantages come with potential downsides, such as higher costs, less personalized attention, or slower response times compared to smaller agencies. A business should weigh these factors based on its specific objectives, budget, and preferences.

 

E.A.G. Advertising is considered a “small” agency. We offer customized marketing and advertising plans that fit your business goals within your budget. While we might not be a “large” agency in staff and revenue, we assist local, regional, and national businesses with their marketing and advertising campaigns daily. If you are considering hiring an agency or would like to learn how a new agency might benefit your organization, give us a call, we will be more than happy to talk about your goals, wants, and needs.

10 views0 comments

Recent Posts

See All

Comentários


Commercials

E.A.G. Advertising

667-270-1576

George@eagadvertising.com

Corporate Office  Annapolis MD 

©2025 by EAG Advertising. 

Contact Us

Thanks for submitting!

Paid Media
bottom of page