Let’s start by stating, hiring an internal or outsourced advertising expert is an investment for your business.
Advertising is essential for businesses to grow. Advertising for your business will assist with Building Brand Awareness, Reaching Target Audiences, Generating Leads and Sales, Competing in the Market, Fostering Business Credibility, Introducing New Products or Services, Supporting Business Growth Goals, Engaging with Customers, Adapting to Market Changes, and Maximizing Visibility!
As a business owner, you essentially have three options. Do it yourself, hire an internal advertising manager or outsource to an advertising agency. As a business owner, you are an expert in your business, consumers come to you for your expertise. You too should allow for experts in the advertising industry assist you with your business growth.
Taking the advertising efforts off of your hands, it brings us to 2 options, Hire or Outsource?
The decision to hire an internal advertising manager or outsource to an advertising agency decision should align with your business goals, budget constraints, and the nature of your advertising needs. It's common for businesses to weigh the pros and cons of both options and even consider a hybrid approach based on specific campaigns or initiatives.
To assist you with understanding the difference, Lets first take a look at an example of the cost associated with Hiring or Outsourcing:
The median salary for an Advertising Manager is $120K per year. This does not include taxes, benefits, recruitment, etc… and most importantly, Advertising Budget!
Most advertising agencies have a monthly retainer plus a percentage of your total ad spend.
On average, the monthly retainer is $2,500 a month plus 15% of your total ad spend.
Let’s assume we are working with a $120,000 yearly advertising budget ($10,000 per month)
You might expect to pay an advertising agency $4,000 per month ($1,500 agency fee + $2,500 retainer) equating to $48K per year.
Comparing the internal vs outsourced investment, plus ad spend in this example:
Advertising Manager initial hard cost would equate to $240,000 per year ($120K Salary + $120K Ad budget)
Outsourced Advertising Agency initial hard cost would equate to $168,000 per year ($48K agency fee + $120K Ad Budget)
In this example, hiring an agency would save your business an estimated $72,000 per year.
Hiring an advertising agency can offer several benefits for business owners looking to promote their products or services. Here are some reasons why you might consider hiring an advertising agency:
Expertise, Experience, Time and Resource Savings, Industry Insights, Cost Efficiency, Creativity and Innovation, Access to Technology and Tools, Scalability, Measurable Results, Multichannel Expertise, and Consistency in Branding:
Hiring an internal advertising manager depends on various factors specific to your business, its goals, and its resources. Here are some considerations to help you determine whether hiring an internal advertising manager is the right choice for your business:
Scope of Advertising Needs, Budget Constraints, Control and Oversight, Immediate Availability, Integration with Company Culture, Long-Term Strategy, Specific Industry Knowledge, Resource Flexibility, Communication and Collaboration, Data Security and Confidentiality, Creative Control, Employee Loyalty and Retention
Before making a decision, assess your business goals, evaluate the current and anticipated advertising needs, and weigh the benefits of internal hiring against the flexibility and expertise offered by external agencies. It's also worth considering a hybrid approach, where you have internal leadership supported by external specialists for specific campaigns or projects.
E.A.G. Advertising prides itself on being a part of your business. E.A.G. advertising is not your “normal” advertising agency. We do not have a one size fits all approach nor do we play by the established rules. We are your business partner and ALWAYS do what is best for you and your business.
Contact E.A.G. Advertising to learn how E.A.G. can assist your business reach your goals!